Assessment
Basket & Checkout Funnel Review
A focused pass on where grocery shoppers abandon carts after substitutions, minimum-order gates, or payment steps.
Focus
This review narrows to the path from first add-to-basket through payment confirmation on a grocery delivery app. We pay special attention to substitution acceptance screens and minimum-order messaging, which often create conflicting counts between product and warehouse teams.
Outcomes
You leave with a annotated funnel map, three to five measurement fixes ranked by effort, and sample wording for event names so pickers and product owners stop using different labels for the same step.
Fit
Best when you already know courier performance is acceptable but basket completion still feels opaque. If you need the wider audit covering couriers and reorders, start with the Grocery Delivery App Analytics Audit instead.
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Share your app stack context and the grocery delivery routes you care about most. We will confirm fit and outline next steps.
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