Minimum-order banners that fire phantom funnel events

Several Malaysian grocery apps show a sticky minimum-order banner until the basket clears a ringgit threshold. If that banner’s analytics hook reuses the payment-step event name, funnels will show shoppers “reaching payment” who never saw a payment form.

During a funnel review, ask engineering for the exact event names on banner view, threshold clear, and payment screen open. If two of those share a name, fix the naming before you debate abandonment rates. The repair is usually small; the meeting time it saves is not.