About
About Filenestbase
A George Town practice that clarifies how grocery delivery apps count orders, couriers, and reorders.
Filenestbase began when a Penang dark-store supervisor and a former grocery-app analyst kept arguing about the same late-drop chart. The numbers never matched because the clock started in different places. We turned that argument into a practice: short, human-led reviews that force shared definitions before anyone rebuilds a report.
Mission
Help grocery delivery operators in Malaysia trust the numbers they already collect — baskets, substitutions, courier handoffs, and reorders — without selling them another piece of software.
How we work
We sit with the people who pick, pack, and ride. We read the exports they already produce. We write briefs in plain language that warehouse leads and product owners can both mark up. If a metric cannot be defended on a busy Friday night in George Town traffic, we do not recommend it.
Values
- Definitions before dashboards. Agree on the clock, then look at the chart.
- Local routes matter. Rain, festival peaks, and condominium access rules change what “on time” means.
- No theatre. We will say when your sample is too thin to claim a pattern.
People
Nadia Hassan
Practice lead. Former grocery-app analyst; focuses on basket and substitution measurement.
Weijun Tan
Courier measurement. Spent six years coordinating Penang island and mainland handoffs.
Priya Menon
Engagement writer. Turns session notes into briefs warehouse teams actually pin up.